Chapter 9 Case Study

1. I would let 60 minutes in. I do not think there is another choice in the matter. Press is Press and if you deny them they have every reason to allow the public to believe there is something shady or wrong about the industry or simply the party itself.

2. The press conference should be filmed. There is nothing to hide that would not be reported in print. A press conference no matter how casual when it involves press  from around the country or world has an heir of professionalism to it. This makes for the impression also that chase is open to releasing new information to the public by allowing a new medium to represent it.

3. The issue of the cocktail party it trick I would let them film it but only in designated areas. The party is more of a reception there is nothing that designates as a must have news source. Any extremely important info that 60 minutes wanted should have been gotten at the press conference. Filming in certain parts tells the public that is a professional but closed event which should be conveyed as a comfortable atmosphere which allows chase representatives to convey information in a less formal manner. This in turn allows the reporters to convey information to the public in easier to understand terms.

4. no no other press coverage is getting that interview. If the president decides he wants to do it then ok, but there is no obligation to them.

5. Yes and no maybe change the dress code but not anything else. By filming in certain locations it allows for a relaxed feel desired and no pressure to be on camera, but for those who decided to be on camera there would be no issue of dress.

6. They provide photos and conduct interviews and other media activities on televiosn now. They make it easy to contact them by having a media list, press contacts and a calendar all on their website in the left hand menu which is easy to find.

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5 Responses to Chapter 9 Case Study

  1. zaccolvin's avatar zaccolvin says:

    I don’t think i would let 60 minutes in. I think there is a time and a place for conducting interviews and what not, and their convention is not an appropriate time. Chase is a business just like any other they don’t have to allow 60 minutes in, and just because they don’t let them in doesn’t mean they are trying to hide something, like i said before there is a time in a place. If they would have called and asked if they could do it during our convention that might be a different story and i would let them in but for them to show up and demand a press conference is just crazy. Lastly a convention in Hawaii would be the worst place to show up like the because the convention is probably more like a celebration for the organization and its top employees because who does real business while in Hawaii lets be serious. 60 minutes is just trying to rain on Chase Bank’s parade.

  2. zaccolvin's avatar zaccolvin says:

    I don’t think i would let 60 minutes in. I think there is a time and a place for conducting interviews and what not, and their convention is not an appropriate time. Chase is a business just like any other they don’t have to allow 60 minutes in, and just because they don’t let them in doesn’t mean they are trying to hide something, like i said before there is a time and a place. If they would have called and asked if they could do it during our convention that might be a different story and i would let them in but for them to show up and demand a press conference is just crazy. Lastly a convention in Hawaii would be the worst place to show up like the because the convention is probably more like a celebration for the organization and its top employees because who does real business while in Hawaii lets be serious. 60 minutes is just trying to rain on Chase Bank’s parade.

  3. troyspence's avatar troyspence says:

    I would also not let 60 minutes, but I think there are some valid points of both sides of the argument. I think it may be bad for Chase because they were not prepared so it seems that they will be taken a little off guard and seem vulnerable. Employees may be drunk and I would not want my employees being filmed after few/many drinks. If filmed I think that 60 minutes would make a negative on the story like “Is this how you want you want to bank with? partying employees who drink? (or something like that) So the most I would allow is a separate interview with the president with no cameras allowed.

  4. laterfader's avatar laterfader says:

    I think there is validity to your answer to question one. When you keep the press out it raises suspicion. Chase may not have been ready to say something and may not have had anything they wished to hide, but the public is always quick to judgment and I believe that by letting 60 minutes in, Chase would have a better chance of being in control of the situation.

  5. joanna schultz's avatar joanna schultz says:

    Andy,
    I agree with you and Chris. I think that denying them access is like waving a red flag in front of a bull–it will only antagonize them and create more problems. Sorry, Zac and Troy!
    Dr. Schultz

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