1. They could have settled quietly and let the investigation be done with while allowing them to tell the public a good image of the MSG’s stance on sexual harassment. They also could have still fought the case, but with a better public relations strategy by making sure that nothing was being overlooked has sensitivity training for its employees and issued a news release stating what the company does to ensure no harassment took place. I think they should have followed the later because in my view the charges were never really fulfilled just the CEO company handled the case so poorly in public relations that Sander’s looked right.
2.While legally they could not be charged with anything, they had to consider that just being questioned about situations like this leaves a bad taste in the public’s mouths. The public relations issues were why would an employee bring this forward and the legal allegations were what could she prove and charge us with.
3. I would have told him to be there in person and wear a suit and tie. He is a CEO of a huge company he has a duty to look presentable and intelligent even if only in court. I would have told him to drink some coffee, sit up, and take this seriously because these allegations have future implications.
4. He needed to establish sensitivity training for the company especially Thomas. They needed to issue a code of ethics with guidelines particularly pertaining to this incident so there would be no confusion among employees and the public as to the company’s stance on this issue. The law is not the final answer in terms of PR, just because there was law broken does not mean the public does not view the company as wrong.
Afoxblog's Blog 
I also think MSG should have settled more quietly. It seems that in the case studies things get blown up too much and as a result a company gets a bad reputation. Being quiet about things seems to offer a better solution. According to the the author and case study Dolan made a pretty bad video testimony. If I was advising I probably would have had someone first take a look at it and have a couple different takes. A better constructed video testimony could have made him look more professional. Appearing in person could have also helped his image.
I agree that it should have been settled in court quietly, or even out of court. Sexual harassment is something that is REALLY looked down upon in American culture (as it should be), so making a case like this less public is a great move. I must respectfully differ with Troy’s opinion on the video tape. In this circumstance, any sort of video testimony is a cowardly move, and shows complete laziness and disrespect. Dolan should have appeared in person, in a suite and tie, in order to combat any negative things that were being said about Madison Square Garden. Maybe a public interview with a well known news anchor would have been Ok (if they still stuck with their choice of going public), but he should have been defending his company with his own flesh and blood, not a camera.
Andy, Troy, and Chris,
I really appreciate your understanding of what a serious problem sexual harassment. We’ve come a long way, however, since the days when I worked in an office and was greeted by catcalls many times when I came into the meeting room for the local school superintendents’ monthly meeting. No laws or even sensitivity existed then to protect me from this harassment.
Dr. Schultz
I agree 100% with question 3, i believe being the CEO of a major company of that size he should definitely be dressed to impress in a suit and tie to show the professional side of the company. Showing up in all black i believe is very unprofessional, this isn’t a Johnny Cash concert it is a very important video testimony.
I agree with Andy that he should have showed up to the courtroom and looked respectable. The way he went about his video testimony made it seem as though he thought the case was a joke. If I were a shareholder in this company I would definitely want out after seeing who is running it. Dolan should have known that this trial had huge implications and he should have made room in his “busy schedule” to be there, dressed appropriately and ready to answer questions in a professional manner. The way he went about it was ridiculous and he should have been fired for acting the way he did.