Chapter 4. Case Study

1. The public relations response is a general one of today’s world with a modest approach. She wanted to see if her lawyers would get off free so she admitted no wrong, but at the same time drew back from public opinion. This says somewhat that she is responsible for the situation whether guilty or not and leaves some respect for the public. I think it is a good idea especially if she actually did nothing wrong. It helps her to fall out of the media attention somewhat.

2. She did not keep her corporate image by totally withdrawing from society. She did not move to make or any public statements or do anything publicly except withdraw. Her corporate image could only be worsened by this.

3. She needed to make more of public presence in her case. If she wanted to let her lawyers talk to the press immediately that is fine, but she at least needed a public press conference or statement earlier. This would have shown her image and let he tell the story on her terms. Let the media debate it after that, her loyal fans would have least believed her side no matter what. It also would have made the public opinion of her image much softer.

4. Going to jail early was a great move. She knew she was probably not going to win the appeal. She never said she did anything wrong, but in today;s society of long-drawn out court battles no one likes to see or hear about that. The public does not like to see money wasted when they know someone is guilty. It saved her a lot of public face and made her public opinion much higher because of the influence of the times.

5. I think she should move to a more public one concerning her financial dealings. This will help the public to gain trust and respect. She also needs to continue to be open about the things concerning the trial and jail.

6. I do not think she should openly admit she 100% a mistake, but that her actions may not have been intended to be wrong but were. Even going to jail she said she did no wrong, and she cannot change the story now.