Chapter 19 Questions

1. I think it was the best response you can have to a weather crisis that was handled poorly. Airlines are not always the best at dealing with things. I have had personal experience with spirit airlines and them going on strike and receiving zero compensation or apology when they canceled flights and left people stranded. The customer bills of rights I feel was there best move.

2. Well weather updates given to the passengers would have been nice before hand so the passengers could decide if they wanted to take a chance on being stranded on a flight.

3. He knew that there were errors in his company while not directly his fault; he had to be the one to apologize. He even listened to the young employee and reached out on YouTube to make sure all of the passenger demographic was covered.

4. Now anytime there is a delay people will expect big apologizes and action, but this is not always possible. It is impossible to 100% accurately predict everything in many parts of the US. The PR department will have to ensure the public feels that they are being treated fairly even with future delays.

Chapter 12 Questions

1. He needed to find some strong financial third-party backers because of the economic problems. The debate cancellation was a mistake also because he needed to focus on winning the election. If the bill failed he could have more influence on a new one more suited to his stances. The Michigan pullout was wrong, I think he should have made at least a personal effort to try and turn the stance around. The choice for Vice President is his, but if was going to choose one the he knew would be publicly controversial, I would have asked to publicly highlight the reasons for choosing her over a more experienced candidate.

2. I would have publicly come out and apologized. It is an attack on many levels both socially and racially. If they public still had bad reactions then a press conference needed to be called.

3. I would advise him to surround himself with experts that knew more than him. In the new age of technology it is harder for everyone to know everything so the President most of all needs to be surrounded with experts and have this communicated to the public. I would also tell him to ensure that his agenda is never perceived as racially motivated because those comments from his campaign could resurface.

Also I do not like this case study. I feel it was politically motivated to the authors views instead of presenting public relations decisions. Also while it provided both good and bad for obama it provided only bad for Mccain. Now I understand Obama’s administration handled PR better, but it could have been presented with a less biased presentation.

Chapter 18 Questions

1 and 2. I think it give horrible ethical implications. If he were to have mass produced these biased bloggings under a bunch of fake names it would have created horrible public opinion true or not. Even though he did it under one name I do not think there would have been near the negative impact if he has used his real name. Whole foods might have argued with him then and it would have been seen as open dialogue. Arguing with a competitor and a customer are two different things. It also implies that he was scared to make those statements against Oats. It makes them seems as less true because he could not use his real identity to argue them. It also seems to under mind customer perception and dialogue because he was acting a customer who was giving an honest opinion.

3. I would have apologized and made sure to publicize the restriction of e-board blog commenting. I would also apologized to Oats for creating the false perceptions.

Chapter 9 Case Study

1. I would let 60 minutes in. I do not think there is another choice in the matter. Press is Press and if you deny them they have every reason to allow the public to believe there is something shady or wrong about the industry or simply the party itself.

2. The press conference should be filmed. There is nothing to hide that would not be reported in print. A press conference no matter how casual when it involves press  from around the country or world has an heir of professionalism to it. This makes for the impression also that chase is open to releasing new information to the public by allowing a new medium to represent it.

3. The issue of the cocktail party it trick I would let them film it but only in designated areas. The party is more of a reception there is nothing that designates as a must have news source. Any extremely important info that 60 minutes wanted should have been gotten at the press conference. Filming in certain parts tells the public that is a professional but closed event which should be conveyed as a comfortable atmosphere which allows chase representatives to convey information in a less formal manner. This in turn allows the reporters to convey information to the public in easier to understand terms.

4. no no other press coverage is getting that interview. If the president decides he wants to do it then ok, but there is no obligation to them.

5. Yes and no maybe change the dress code but not anything else. By filming in certain locations it allows for a relaxed feel desired and no pressure to be on camera, but for those who decided to be on camera there would be no issue of dress.

6. They provide photos and conduct interviews and other media activities on televiosn now. They make it easy to contact them by having a media list, press contacts and a calendar all on their website in the left hand menu which is easy to find.

Chapter 7 Case Study

1. They could have settled quietly and let the investigation be done with while allowing them to tell the public a good image of the MSG’s stance on sexual harassment. They also could have still fought the case, but with a better public relations strategy by making sure that nothing was being overlooked has sensitivity training for its employees and issued a news release stating what the company does to ensure no harassment took place. I think they should have followed the later because in my view the charges were never really fulfilled just the CEO company handled the case so poorly in public relations that Sander’s looked right.

2.While legally they could not be charged with anything, they had to consider that just being questioned about situations like this leaves a bad taste in the public’s mouths. The public relations issues were why would an employee bring this forward and the legal allegations were what could she prove and charge us with.

3. I would have told him to be there in person and wear a suit and tie. He is a CEO of a huge company he has a duty to look presentable and intelligent even if only in court. I would have told him to drink some coffee, sit up, and take this seriously because these allegations have future implications.

4. He needed to establish sensitivity training for the company especially Thomas. They needed to issue a code of ethics with guidelines particularly pertaining to this incident so there would be no confusion among employees and the public as to the company’s stance on this issue. The law is not the final answer in terms of PR, just because there was law broken does not mean the public does not view the company as wrong.

Chapter 5 Case Study

1. He should have flown there right away and issued a public press conference video. The top person of company that caused such a huge disaster should have something to say. He should be there especially when so many lives, both animal and human were affected.

2.Public press conferences that could be broadcast to the world. More shorter commercials that would highlight what the company was doing in terms of environmental damage, but at much earlier time and puts future plans in as well to show the company would not just forget. I also would have donated funds to the communities effected to show that it cared about the lives of the people it effected.

3. The timing would be the exact opposite of what was done, they hesitated on what they should not have. They communication, response efforts, and publicly highlighted money appropriations should have been accepted and relayed to the public as fast possible.

4. Middle of the road because all the things Exxon was doing should be highlighted and communicated to the public as quickly as possible. However, you cannot put a financial estimate on how much it costs so to give out numbers to make amends would just make the public view the company as not doing enough.

5. As far timing of response Yes, because Exxon did they right things with the cleanup they just told the public too late and did not put on the right image of caring that the company should have.

6. The company has donated money to research at universities and other places to research bio-fuels and has also contributed to an oil spill containment plan for the Gulf of Mexico. They have also invested over $4 billion to new technologies to improve future energy crisis demands on the environment. The company needs to continue to release news releases to show that it does care about the environment still and is trying to improve to something that it has effected so dramatically. This will also help in public image view if there was another spill.

Chapter 4. Case Study

1. The public relations response is a general one of today’s world with a modest approach. She wanted to see if her lawyers would get off free so she admitted no wrong, but at the same time drew back from public opinion. This says somewhat that she is responsible for the situation whether guilty or not and leaves some respect for the public. I think it is a good idea especially if she actually did nothing wrong. It helps her to fall out of the media attention somewhat.

2. She did not keep her corporate image by totally withdrawing from society. She did not move to make or any public statements or do anything publicly except withdraw. Her corporate image could only be worsened by this.

3. She needed to make more of public presence in her case. If she wanted to let her lawyers talk to the press immediately that is fine, but she at least needed a public press conference or statement earlier. This would have shown her image and let he tell the story on her terms. Let the media debate it after that, her loyal fans would have least believed her side no matter what. It also would have made the public opinion of her image much softer.

4. Going to jail early was a great move. She knew she was probably not going to win the appeal. She never said she did anything wrong, but in today;s society of long-drawn out court battles no one likes to see or hear about that. The public does not like to see money wasted when they know someone is guilty. It saved her a lot of public face and made her public opinion much higher because of the influence of the times.

5. I think she should move to a more public one concerning her financial dealings. This will help the public to gain trust and respect. She also needs to continue to be open about the things concerning the trial and jail.

6. I do not think she should openly admit she 100% a mistake, but that her actions may not have been intended to be wrong but were. Even going to jail she said she did no wrong, and she cannot change the story now.

Chapter 15 Case Study Questions

1.  I would use item number 5 first and then number 3. It gives the two most important facts it tell who is cleaning up the program, what they are investing, why because of the complaints, where at their polluting company, when over the next three months, how building pollution-abatement facilities.

2. I would avoid items 6 because it is not important to how they are stopping pollution,13 because of irrelevance, 16 and 17 because of irrelevance,  21, 22, 23 because it does not pertain to the pollution problem, and Number 25 because it is covered in the shorter number 7.

3. He was fired from the company due to actions adding to and creating problematic issues for the company. These actions are also partly to blame for the inactivity towards the current pollution problem.

4. It could have looked on local opinion sites about pollution or gone to local “green groups” websites and seen what issues they were pressing for. It could have also looked at poll sites as too what people in community thought was the biggest pollution problem.

It could start a website or blog highlight and posting it movements towards less pollution. Before the meeting they could have posted on blogs or sites that pertained to cleaning up pollution. They could have also emailed News Releases to local area news sources.